I want in on the moment of payment-decision making.
So should broadcast radio, and so should everybody operating in the ever-expanding mosh pit of payments.
In broadcast radio, frequency sells.
My drive-thru payment scenario about influencing the payment experience is repeatable at scale 24/7/365.
An audience awaits.
Drive-thrus, the payment experience, and broadcast radio.
Repeating at scale 24/7/365.
I’m Tony Compton, Welcome to my Marketing Podcast!
I already know my morning cup of coffee is gonna be two dollars and seventy cents. Been here before. But here’s what’s happening behind the wheel, in the car, in the drive-thru, at this moment in time.
- Consumers are inundated with modern-day payment options.
- Payment options are in pockets, purses, briefcases, glove compartments, on phones and watches. For drivers and all the passengers. Some pay it forward to the next car in the drive-thru.
- But, comprehensive consumer education about electronic wallets, apps, and payment choices is sparse.
- The payment experience has to be more than a ‘We Accept’ sticker on the store window.
- Payments and their consumer experiences should be used as competitive differentiators.
- Payments and their supporting technologies are also competitive differentiators.
I want in on the moment of payment-decision making. So should broadcast radio. So should everybody operating in the ever-expanding mosh pit of payments.
In broadcast radio, frequency sells. My drive-thru payment scenario about influencing the payment experience is repeatable at scale 24/7/365.
I know that audience listens to the radio. I know there are ways to engage that audience — both on and off air.
And if I owned a franchise with a drive-thru, radio is the number one marketing vehicle that I’d want to use to connect with my customers.
It’s up to merchants and broadcasters, financial institutions and financial tech providers, to decide how they wish to get in on the last mile of the payment segment of the customer experience.
It’s up to each company providing a piece of the payments puzzle to decide how they wish to differentiate and compete in that industry mosh pit.
And it’s up to broadcast radio to start conversations with restaurants, retailers, tech vendors, and financial institutions about how this modern customer experience can be tailored for competitive advantages.
From the drive-thru menu to the payment window. That’s the window of sales and marketing opportunity for radio and payments.
But, I’ll have to tell you how I paid for that cup of drive-thru coffee on my next podcast.
Which will be experienced, down to business, and right to the point.
Now That’s a Marketing Podcast!
I’m Tony Compton.