I’m standing where broadcast radio sales and marketing and B2B tech sales and marketing intersect. Where is everybody?
I’m Tony Compton, welcome to my marketing podcast!
Where do broadcast radio sales and marketing intersect with B2B tech sales and marketing? Oops. I should ask…Where should they intersect?
Through the center of commoditized software and services industry mosh pits. Leading every go-to-market product and company launch.
At the forefront of the new sales communication battleground beyond your act of internal dumping of content - where artificial intelligence will never replace the live abilities of your sales, marketing, and executives to communicate and tell stories.
Radio is a natural fit.
B2B tech leaders should crave marketing and sales enablement innovation.
That’s clear from the unwelcome results in every over-budget 90’s era trade show, sleep-inducing webinar, text-heavy website, long-winded PowerPoint presentation, disconnected piece of content from that unorganized SaaS solution, long-in-the-tooth expensive analyst who will tell you what happened, last year - and outdated sales kickoff. It’s also clear in your audiences - who reflect the disconnect as they play on their mobile devices with 58 minutes to go in that last company session.
And another 60 in your monotone corporate podcast.
I’m standing in the midst of newly possible, unprecedented marketing, and genuine sales enablement approaches to:
- Groundbreaking Content
- Strategic Planning
- Marketing and Advertising Playbooks
- Team Readiness
- Event Production and Exciting Promotions
- Creative and Competitive Product Launches and Go-to-Market Efforts
- Sustaining Segmented Audiences
- Repeatable and Scalable Efforts for Efficiency and Sales Effectiveness
The B2B tech sector drips with sales and marketing opportunity because it’s saturated with security blanket visions of they way things used to be.
No wonder I think many CEOs and their investors haven’t been happy with Marketing and Chief Marketing Officers in the last decade. And beyond.
For radio, these are unprecedented times. Radio needs to be more creative, strategic and competitive for those untapped dollars. Digital should augment - not replace nor substitute broadcast advertising innovation or campaign creativity - especially while new revenue is sorely needed.
Differentiation in the B2B tech go-to-market playing field is wide-open. Because who in B2B tech is using broadcast radio?
I’ll share one idea, about how one expanding industry can partner right away with broadcast radio.
That’ll be on my next podcast, which will be experienced, down to business, and right to the point.
Now That’s a Marketing Podcast!
I’m Tony Compton.