For those running internal new media ventures emphasizing the creation of sales and marketing and company content, listen up! There are a couple of things I want you to know.
A recent New York Times article stated that companies are now spending ‘hundreds of thousands of dollars’ on audio/video equipment, its installation and usage, and the design of new studio space in order to meet the demands of more corporate content — while saving significant money in the process by not outsourcing media production to external agencies.
But… grab your pen and an envelope.
Somebody, somewhere about two weeks after the end of your next quarter will be asking… "What did we get for spending that money?"
Here’s where the calculations begin, the marketing party ends and the lack of marketing respect digs in.
For those running internal new media ventures emphasizing the creation of sales and marketing and company content, listen up! There are a couple of things I want you to know.
A recent New York Times article stated that companies are now spending ‘hundreds of thousands of dollars’ on audio/video equipment, its installation and usage, and the design of new studio space in order to meet the demands of more corporate content — while saving significant money in the process by not outsourcing media production to external agencies.
But… grab your pen and an envelope.
Somebody, somewhere about two weeks after the end of your next quarter will be asking… "What did we get for spending that money?"
Here’s where the calculations begin, the marketing party ends and the lack of marketing respect digs in.