The sales, marketing, content development, and enablement ground under your feet has been cracked wide-open over these past weeks and months by Artificial Intelligence.
By the time you finish listening to this, the chasm will have widened.
I was spending time with ChatGPT, and... content, at the snap of a finger.
Your sales kickoff, now obsolete.
Your Sales Kickoff has become completely obsolete.
I’m Tony Compton. Welcome to my marketing podcast!
It’s your choice. Three days of motionless, sales kickoff chair-sitting or AI-driven, customized content and active participation to fire up your sales team.
To create a sales team eager and ready. To compete and win. To finish first.
Get busy. Time to AI the you-know-what out of your next sales kickoff.
Here’s what I think about your sales kickoff's current format.
You have an expensive room filled with sales, marketing, executives, partners, and customers. Sitting for three days watching and listening to sales, marketing, executives, partners, customers (and others, including an analyst or two) present three days of sales, marketing, executive, partner, industry, and customer content.
All of that stuff — all of that content — is presented for six- seven- or eight-hours a kickoff day by far too many from sales, marketing, the C-Suite, partner companies, client companies, analyst firms with mediocre (at best) to mind-numbing (at worst) tune-out and drop-out public speaking and presentation skills.
To live, virtual, hybrid, and on-demand audiences. For three days.
But wait, there’s more! You want an example? Sure, here ya go!
After a minute or two of the opening cheerleading session by the CEO, look around the room. You’ll start to see members of the audience engage their mobile devices. Laptops, tablets, and phones. And you can guess what the people tuning in remotely are doing — even if their cameras are required to be turned on. That’s because your CEO can’t and won’t hold an audience with outdated approaches to PowerPoint and ill-prepared presentations. Nobody will. Especially with a CMO who doesn't understand any of this.
Here's my AI-driven sales kickoff strategy. The sales, marketing, content development, and enablement ground under your feet has cracked wide-open over these past weeks and months by Artificial Intelligence-driven solutions.
By the time you finish listening to this, the chasm will have widened.
By the time you finish listening to your next 45-minute sleep inducing podcast, the Grand Canyon will have some company!
I was spending time with ChatGPT, and - content, at the snap of a finger.
Your sales kickoff, now obsolete.
Your sales kickoff should be beyond content. Get your team involved!
How do we put this plan into action? That'll be on my next podcast. Which will be experienced, down to business, and right to the point.
Now That's a Marketing Podcast!
I'm Tony Compton.